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ABOUT
How beautiful can tiles be?
Bringing Mino ware craftsmanship to tiles. Tiles can be the centerpiece of architecture. We believed it.
The one thing we could never compromise: the character that depth creates.
Until we were convinced. Until we weresatisfied. Three years in the making.
Functional and beautiful — We pursued both ideals.
"SERIOUS CERAMIC" by SEIWACERAMICS is a tile brand born in the heart of Japan's ceramic-producing region.
PRODUCT
Rooted in 1,300 years of Mino ware tradition,
each tile in this series is handcrafted by skilled artisans —
transcending mere building material to become a true art piece.
The contrast between the primal strength of raw clay
and the refined elegance of glaze
captures the mystery of geometry that humanity has discovered
from ancient times to the present day,
anchoring it in space as something tangible.
Circle, square, triangle —
this collection invites you to experience
the essential beauty of the simplest, most universal forms
as a spatial experience.
Infinite expressionsborn fromthe black circle.
CIRCLE: SC-001
A continuous chain of half-circles visualises the cycle of life and the eternity of time, guiding anyone who stands before it into serene meditation. Hand-crafted one by one with Mino-yaki techniques refined over more than a milennium, each tile brings profound spirituality and ti beauty to any space.
SIZE: 4” × 4”｜100mm × 100mm ／ TILE THICKNESS: 3/8”｜10mm
Rhythm bornfrom the flow ofblack lines.
TRIANGLE: SC-002
From just two lines emerges a geometric flow that brings both tension and dynamism to a space, awakening the creativity and intuition of those within it. Materialised through the skill of master potters, this tile transforms interiors from mere décor into a creative arena where inspiration is born.
SIZE: 3” × 3 1/2”｜77.5mm × 90mm ／ TILE THICKNESS: 3/8”｜10mm
Flux and orderborn from clayand glaze.
SQUARE: SC-003
A continuum of squares, brought to life by artisans’ hands, sublimates “structure”̶the fundamental principle of space̶into a work of art. The character of red clay and traditional glazes blends craft-born i rregularity with ordered beauty, establishing a quiet sense of calm and a foundation for creativity.
SIZE: 4” × 4”｜100mm × 100mm ／ TILE THICKNESS: 3/8”｜10mm
SAMPLE
Touch it. Feel it. Discover "SERIOUS CERAMIC" with a sample.
A single tile can transform a space —
but first, hold it in your hands.
This is the new way to encounter tiles, only from
SERIOUS CERAMIC.
Order your sample today.