PRIVACY POLICY

Seiwa Ceramics Co., Ltd. (the “Company”) recognizes the importance of protecting personal information and complies with the Act on the Protection of Personal Information of Japan and related laws and regulations.
In operating the official online store of the tile brand “SERIOUS CERAMIC” (the “Website”), the Company handles personal information appropriately in accordance with this Privacy Policy (the “Policy”).

1. Personal Information Collected

When users use the Website, the Company may collect the following personal information:

• Name
• Company or organization name (optional)
• Email address
• Phone number
• Address
• Order details and purchase history
• Inquiry details
• Membership registration information
• Any other information entered or submitted by the user

2. Purpose of Use

The Company uses collected personal information for the following purposes:

1. To provide and operate the Website and related services
2. To ship products, process payments, and provide after-sales support
3. To respond to inquiries and communicate with users
4. To manage user accounts and verify identity
5. To analyze usage for service improvement, enhancement, and development of new services
6. To notify users of maintenance information and important notices
7. To prevent fraudulent use and ensure security
8. For purposes incidental to the above

Management of Personal Information

The Company implements appropriate security measures to prevent leakage, loss, damage, or unauthorized access to personal information and manages such information strictly.

Provision of Personal Information to Third Parties

The Company will not provide personal information to third parties without the user’s consent, except in the following cases:

1. When required by law
2. When necessary to protect the life, body, or property of an individual
3. When particularly necessary for improving public health or promoting the sound development of children
4. When cooperating with national or local government authorities or similar organizations

5. Outsourcing

The Company may outsource operations such as product delivery, payment processing, and system operation to external service providers within the scope necessary to achieve the purposes of use.
In such cases, the Company will require appropriate management of personal information and supervise the contractors accordingly.

6. Use of Cookies and Similar Technologies

The Website may use cookies and similar technologies to improve convenience and analyze usage.
Information obtained through cookies does not include information that identifies individuals.
Users may disable cookies through their browser settings; however, some functions of the Website may not be available as a result.

7. Disclosure, Correction, and Deletion of Personal Information

Users may request disclosure, correction, addition, deletion, or suspension of use of their personal information held by the Company.
If you wish to make such a request, please contact the inquiry desk listed below.

8. Changes to the Privacy Policy

The Company may review and revise this Policy as necessary in response to changes in laws or services.
The revised Privacy Policy shall take effect from the time it is posted on the Website.

9. Contact Information

For inquiries regarding the handling of personal information, please contact:

Seiwa Ceramics Co., Ltd.
2740-5 Kasahara-cho, Tajimi-shi
Gifu 507-0901, Japan
TEL: +81-572-44-1231
FAX: +81-572-44-1243

Established on: December 10th, 2025